Award-winning campaign launches

An award-winning campaign is on in North Lanarkshire to tackle underage drinking, antisocial behaviour, crime and violence.

‘You’re Asking For It’ aims to remind adults that they should not attempt to purchase alcohol for those under 18.

It initially took place in Motherwell and Wishaw in 2015 and achieved a Police Scotland National Excellence Award as a project which made the ‘greatest contribution to policing priorities’ in 2015.

As well as Police Scotland, other partner are the Scottish Alcohol Industry Partnership, North Lanarkshire Community Safety Partnership as well as local retailers in their communities.

NHS Lanarkshire interim director for public health, Gabe Docherty, added: “There is a host of information available to young people in North Lanarkshire which gives them advice and support on the issue of alcohol.

“It’s very encouraging that an initiative such as this is also getting the message through to adults to take some responsibility and the results from the pilot show it is making a huge difference.”

The impact of the 2015 campaign was exceptional and contributed to violence across the locality dropping by 30 per cent.

Antisocial behaviour also reduced by 13 per cent and alcohol-related youth disorder reduced by 21 per cent.

Gabe Docherty continued: “By limiting the amount of alcohol in the community, the public reported 53 per cent less street drinking offences and we’re delighted the campaign is now gearing up for an even bigger geographical spread and potential impact.

‘Under 18s are increasingly accessing alcohol by other means, such as asking an adult to buy it for them.

“As as summer approaches, school holidays result in a higher number of under 18s consuming or attempting to consume alcohol and this campaign will help address this.”

Inspector Alistair Anderson of Police Scotland said: “Underage drinking plays a huge part in antisocial behaviour, crime and violence in our local communities and it is important that we work together to tackle the problem and make our communities safer.

“Please support us in keeping our children safe and play your part in ensuring that your community is not “asking for it”

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